The answer to the question “is A or B better for my players?” is often “it depends on the players, some like A, others prefer B!”. Until now, game designers had to use A/B Testing tools to select the “best choice” for their overall audience.

But today, new AI technologies…


What is the IDFA ?

The IDFA (GAID on Android) helps mobile marketers attribute ad spent: knowing that the player launching your Game_A comes from an Ad of this game that this player has seen and touched in Game_B. It’s a mean to track a user across different mobile games, owned by different companies.

Apple…


Our studio has spent a lot of time in the past trying to tune the difficulty of the stages in our games, without really knowing what was the real effect on our players. …


Now that we have more information about Unity’s GameTune here is a quick comparison of GameTune and askblu.ai, the AI-SaaS solution launched in beta 2 months ago by our team at Happy Blue Fish. …


For several years now, the freemium business model has been predominant in the mobile games market. This model generates much more revenues than the premium model, but the impact on game design is important: the monetization strategy needs to be fully integrated into the game design and crafted carefully to…


Let’s break the casual games retention ceiling!

I have been working on casual mobile games for the past 8 years, and I worked on Nintendo DS & Wii family games beforehand. I realized how player engagement and retention are important for long-term sustainable revenues. Our studio had to spend a lot of time and effort to get…


Le vendredi 6 juillet 2018 a eu lieu à Saint Malo la troisième édition de Startup on the Beach, organisée par LE POOL et Digital Saint Malo, sous l’égide de la French Tech Rennes St Malo.

Dominique Busso

askblu.ai [Every Player Counts] Real-Time Player Personalization Platform to enhance in-game experience in mobile games.

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